EDUCATION & BRANDING ARTIST to ENTREPRENEUR
Artist to Entrepreneur is a program I created to encourage artists to approach business as an art form. Sponsored by MCAD and NEA (National Endowment for the Arts).
Creative (video production, lighting, promo-videos, merchandise)
Curriculum
Event Facilitator
Producer, Director, Editor
Score
Camera (Richard Gonzalez)
“Frank has such a warm & welcoming heart. I treasure him.”
ROOTED (PBS EL PASO)
Rooted is a short form mini-series I created to showcase the lesser known but
needed leaders in El Paso.
Creator, Producer, Director, Creative Director, Score & Editor
Logo by: Gracie Torres & Rebecca
WORLDWIDE WAVELENGTHS BRANDING & CREATIVE DIRECTION
WorldWide Wavelengths
Producer, Director, Creative Director, Videographer, & Editor
Sponsors: Arturia, Pitbull Audio, The Keating
“Frank! You make the coolest videos ever...
we need more!!!”
BRANDING & MARKETING CASH BAR & RESTAURANT
Brand Re-fresh & Consulting
Creative Director, Graphic Designer, Videographer, Photographer, Editor, Team Manager, Event Coordinator
BRANDING & MARKETING CHALK THE BLOCK
Creative Director, Producer, Director, Curator, Stage Manager, & Video Editor
MCAD, HB SOUND, thChrch
photos by @zequeyo
t-shirt art by @pilopida_jfc
“Frank is a true renaissance man, you’ll love him.”
PROMO VILLAINS KISS & THE 1-800
Promo for Villains Kiss & 1-800 Tour
Creative Director Villains Kiss
Director, Editor Frank Luna
BRANDING, MARKETING, CURRICULUM, & PRODUCER ONLY IN EL PASO
ONLY IN EL PASO (PBS El PASO)
Re-Branded & Implemented an Educational Element
Fundraised for an additional $2,500 sponsorship from The El Paso Film Commission
Increased audience attendance by 80% (approx)
Organized a team of local leaders to select the best filmmakers & stories
Worked with community partners (MCAD, Alamo Drafthouse, El Paso Electric)
Provided standards and procedures for each filmmaker
Created a marketing campaign for all digital platforms.
Utilized merchandise to promote the live Screening
Launched an online contest to create an incentive to the series
Organized the Screening at Alamo Draft House (with Natalie Eckberg and Emily Loya)
MUSIC VIDEOS
Producer, Directer, Creative Director & Editor
Camera: Frank Luna, Shawn Horton, Richard Gonzalez, Coque
ORIGINAL SPONSORED CONTENT
Producer, Director, Creative Director, Videographer, & Editor
Host: Real J Wallace
Sponsors: BeatStep Pro, Arturia, 9Five, Delta Airlines
“Frank makes us look cooler than we really are. The only one I know who can edit in an authentic way”
BRANDING & DESIGN
“Frank is one of the best editors I’ve worked with”
BRANDING thBook
thBOOK Campaign
Producer, Director, Creative Director, Videographer, & Editor
Sponsors: Weird Moved West, Mad Love, Casa Ortiz
“I hope to work with Frank until we’re old & wrinkly”
LET’S CONNECT
